When the art talks

No comments

Chatbots can be much more than instant messaging channels or user browser at mobile. They has a great potential for bringing about a number of innovations that, until recently, were unthinkable in many fields.

When mixing in a complex and symbiotic way the technological and the culture, can change our way to learn things, and more, change the man’s ability to how to understand and deal with the world.

By means of a smartphone and headphones borrowed from the Pinacoteca de São Paulo museum, visitors could talk with some paintings and sculptures. At the same time that the visitors walk through this Brazilian museum of the visual arts, they could receive notifications when approaching interactive works, and were encouraged to ask questions about the work of art that was closest to them.

The smartphone answers questions about the painting from visitors to the Pinacoteca exhibition (Source: EXAME.com in Portuguese)

The cognitive assistant, the chatbot, would, by smartphone, answer visitors’ questions about some of the artwork in the collection. In this way, it was possible to ask the most varied questions: from the simplest ones, such as a brief biography or technique used by the painter, to even the most complex or unusual ones, e.g., about elements of the scene, the national context of the time, or the style of the artist.

Some people can see the interaction with bots as part of the artwork, on the other side, some critical currents can fully reject this idea.

To be or not be part of the art is a big discussion, I strongly recommend the text Art in the Age of Machine Intelligence of Blaise Aguera y Arcas about this subject. However, the fact is that this project the project was yet another example of how the chatbots have attached new spaces in our lives in a process of continuous growth.

This symbiotic relationship with the bot and the visual art, have enabled adults, children, laymen, and experts to have a very satisfying immersive experience that has surpassed the analog atmosphere provided by the Pinacoteca museum.

The Voice of Art (Source: IBM in Portuguese)

This may have been an appeal to many who have never been interested in cultural centers, once according to a study by the Institute of Applied Economic Research (Ipea) conducted in 2010, 70% of Brazilians have never been to a museum.

Topics such as Artificial Intelligence and Machine Learning that are so present in the context of business, start to appear more and more in our homes, and now where learning occurs, such as museums and cultural centers, and why not in art itself.

Usually, we see examples of Natural Language Processing (NLP) and Chatbots as too incipient for most business use cases, but in this example was possible to understand how chatbots can be much more than instant messaging channels or user browser at mobile. They can change our way to learn things, and more, can be an extension of a man.

Bots can expand one’s ability to understand one’s surrounding reality and the world. In this example, they have created a new range of opportunities when assisting the already existing projects at the museum and, has been an important tool to provide visitors with different experiences in the contact with the works, contributing to the increase of the interest of many people in art.

If you found this article useful or interesting, please 👏, give it a clap and share! 😊

magnoliaWhen the art talks

Related Posts

Leave a Reply